About

The marketing program provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. 

Vision

  1. To be a leader of marketing concepts and expose students to various and modern issues.
  2. To initially lead students to understanding the various facets that make up the fundamentals of marketing. 
  3. To achieve the overall objectives of the program that enhances graduates to apply effective and successful marketing skills and practices.

Mission

To prepare graduate students to be a successful with high techniques and skills of marketing including business, management, accounting and finance that compete in domestic and global market 

Objectives

  1. This course is introduced with the purpose to expose students to various marketing issues. 
  2. It will guide the student to initially understanding the different aspects that make up the basement of marketing.
  3. Another objective of the program is to produce graduates who apply effective marketing skills successful practices which would be suitable to organization embarking on marketing strategy. 
 

Study Plan

Level: 1. Semster: 1

# course Theory Practical Tutorials Credit Contact
1 Arabic Language I 2 - - 2 2
2 Mathematics I 2 - 2 3 4
3 Introduction to Management 3 - - 3 3
4 Academic English I 2 - - 2 2
5 Computer skill 2 - 2 3 4
6 Principles of Economics 3 - - 3 3

Level: 1. Semster: 2

# course Theory Practical Tutorials Credit Contact
1 Academic English II 2 - - 2 2
2 Arabic Language II 2 - - 2 2
3 Mathematics II 2 - 2 3 4
4 Islamic Culture 2 - - 2 2
5 Accounting I 2 - 2 3 4
6 Principles of Marketing 2 - 2 3 4

Level: 2. Semster: 1

# course Theory Practical Tutorials Credit Contact
1 Management Information System 2 - 2 3 4
2 Leadership and Communication Skills 2 - - 2 2
3 Business Statistics 2 - 2 3 4
4 Accounting II 2 - 2 3 4
5 Discrete Mathematics 2 - 2 3 4
6 Strategic Marketing 2 - 2 3 4

Level: 2. Semster: 2

# course Theory Practical Tutorials Credit Contact
1 Financial Management I 2 - 2 3 4
2 Microeconomics 2 - 2 3 4
3 Operations Management 2 - 2 3 4
4 Marketing Management 2 - 2 3 4
5 Business Strategy 2 - 2 3 4
6 Financial Accounting 2 - 2 3 4

Level: 3. Semster: 1

# course Theory Practical Tutorials Credit Contact
1 Commercial & Business Laws 2 - 2 3 4
2 Financial Management II 2 - 2 3 4
3 Electronic Business 2 - 3 4 4
4 Research Methods 2 - - 2 2
5 Organizational Behaviour 2 - 2 3 4
6 Marketing and Money 2 - 2 3 4

Level: 3. Semster: 2

# course Theory Practical Tutorials Credit Contact
1 Computer Applications for Business - 2 - 3 4
2 Corporate Governance 2 - 2 3 4
3 Summer Training
4 Strategic Management 2 - 2 3 4
5 Consumer Behaviour 2 - 2 3 4
6 International Marketing 2 - 2 3 4
7 Advertising 2 - 2 3 4

Level: 4. Semster: 1

# course Theory Practical Tutorials Credit Contact
1 Elective I 2 - 2 3 4
2 Graduation Project I 3 - - 3 3
3 Global Marketing Issues and Practices 2 - 2 3 4
4 Marketing Research and Analysis 2 - 2 3 4
5 Product Planning and Brand 2 - 2 3 4
6 E-Marketing 2 - 2 3 4

Level: 4. Semster: 2

# course Theory Practical Tutorials Credit Contact
1 Elective II 2 - 2 3 4
2 Graduation Project II 3 - - 3 3
3 Production Management 2 - 2 3 4
4 Sales Management 2 - 2 3 4
5 Applied Marketing Problems 2 - 2 3 4
6 Management of Promotions 2 - 2 3 4

Job Opportunities

 

  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising & promotion manager
  • Consultant
  • Public relations consultant